In a rapidly changing commercial landscape, marked by the rapid rise of e-commerce, XXII, the French leader in computer vision in artificial intelligence, announces the launch of its new offering dedicated to retail: RETAIL ANALYTICS. This innovative solution aims to equip retail outlets with a deep understanding of marketing dynamics and purchasing behaviors, thus enabling optimized store management.

Designed for brands with a centralized decision-making center, this solution offers informed management at all levels, both at headquarters and at local store levels. For headquarters, RETAIL ANALYTICS provides in-depth qualitative and quantitative analyses on various aspects such as purchasing behavior, aisle traffic, customer journeys, and the effectiveness of marketing campaigns. For their part, local sites will benefit from features such as wait time management, traffic statistics, and dynamic team management.

The COVID-19 pandemic has accelerated the shift towards online commerce, highlighting the need for physical retail to quickly adopt new technologies to remain competitive. With an increase in online sales of 43% compared to 2019, the challenges faced by traditional businesses are undeniable. RETAIL ANALYTICS thus represents a strategic solution for retailers, providing the necessary tools to effectively compete in a market dominated by e-commerce, without resorting to intrusive biometric data.

This unique SaaS solution in France combines computer vision and artificial intelligence to provide an in-depth analysis of purchasing behavior and retail management. By offering 360° management of operations and marketing, RETAIL ANALYTICS promises a significant transformation of the in-store shopping experience.

With an intuitive dashboard, RETAIL ANALYTICS delivers crucial data for a quick understanding of retail infrastructure, including traffic management, customer journeys, resource management, and much more.

Serving headquarters, the solution provides a detailed overview of the performance of retail outlets, allowing decision-makers to understand consumer purchasing behavior, measure the impact of marketing campaigns, and optimize operations.

As for local stores, RETAIL ANALYTICS transforms daily management by offering tools to adjust wait times, reallocate resources in real time, and manage inventory according to traffic, thus enhancing the customer experience.

With an easy-to-implement approach and a price starting from 450 euros per month, RETAIL ANALYTICS easily integrates into clients' existing infrastructure, offering complete support from consulting to maintenance.

Contact us for more information!